Eastern Michigan Athletics
Marketing EMU Athletics... Compliance?
1/30/2013 9:38:00 AM | Compliance
In an effort to promote EMU's outstanding student-athletes and compliance efforts, the EMU Office of Athletic Compliance has partnered with the EMU Marketing staff on an exciting new promotion. From April 13th to the 30th on Highway 94, and March 24th to April 7th in Detroit, EMU's digital billboards will feature three EMU student-athletes and their commitment to athletic compliance, fair competition and integrity.
The idea for the campaign came from the TruEMU campaign and the marketing staff's efforts on-campus and in the region. "Everywhere I went I was seeing EMU friends and colleagues sharing their passion for EMU and their area of expertise. I thought to myself, we share those same feelings about our student-athletes and our commitment to doing things the right way in Athletics. Wouldn't it be cool if we could put something together and share that message with the Detroit Metro area," said Associate Athletic Director for Compliance, Chris Hoppe.
Student-athletes featured in the promotion include:
Special thanks go out to Ted Coutilish and Meghan Taraszkiewicz of the EMU Marketing staff, along with Randy Mascharka for his principal photography.
The idea for the campaign came from the TruEMU campaign and the marketing staff's efforts on-campus and in the region. "Everywhere I went I was seeing EMU friends and colleagues sharing their passion for EMU and their area of expertise. I thought to myself, we share those same feelings about our student-athletes and our commitment to doing things the right way in Athletics. Wouldn't it be cool if we could put something together and share that message with the Detroit Metro area," said Associate Athletic Director for Compliance, Chris Hoppe.
Student-athletes featured in the promotion include:
- Jacob Hanson, M-Swimming
- Rachel Iaquaniello, Volleyball
- Terefe Ejigu, M-Track/Cross Country
Special thanks go out to Ted Coutilish and Meghan Taraszkiewicz of the EMU Marketing staff, along with Randy Mascharka for his principal photography.
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