Eastern Michigan Athletics
Zum Mallen Named Assistant Athletic Director for Marketing
7/26/2018 11:00:00 AM | General
The Geneseo, Ill. native previously worked at Loyola, Southeast Missouri, Tulsa and Temple
YPSILANTI, Mich. (EMUEagles.com) - Ricky Zum Mallen, the Associate Director of Marketing at Temple University, has been named the Assistant Athletics Director of Marketing at Eastern Michigan University, Senior Associate Athletic Director Andy Rowdon announced today, July 26.
"Ricky brings a wealth of knowledge to our team at Eastern Michigan, said Rowdon. "He posses a proven track record of engaging a fan base across all age groups, building relationships throughout campus and driving revenue for ticketed sports. I look forward to incorporating his expertise as we continue to serve Ypsilanti and the EMU community."
"I am excited for this opportunity and eager to join the Eastern Michigan team to help take the Eagles brand to new heights," Zum Mallen added. "Scott Wetherbee and Andy Rowdon have a great vision for the department, and I look forward to leading our marketing efforts to drive attendance and create a memorable in-game experience for Eastern Michigan fans and student-athletes."
Zum Mallen spent the past three years at Temple University in Philadelphia, Pa. in a number of roles. Most recently, as the Associate Director of Marketing, he oversaw the game presentation for all home men's and women's basketball games. The Owls noticed an increase of nine percent in average attendance for men's games, while revenue grew 58 percent for women's basketball in 2017-18 over the previous season.
The 28-year-old Zum Mallen briefly assumed the title of Interim Assistant Athletic Director for four months (Nov. 2017-Feb. 2018). In that role, he managed the day-to-day operations of the department and coordinated the gameday efforts. Zum Mallen produced and directed the game presentation for a pair of sold out basketball games against Villanova and Connecticut.
A native of Geneseo, Ill., Zum Mallen came to Temple in the spring of 2015 as the marketing coordinator working with volleyball and women's basketball. Before Temple, he spent a year at the University a Tulsa as a marketing assistant. At Tulsa, Zum Mallen was responsible for all marketing efforts for both the women's basketball and the men's soccer teams, including developing marketing plans. He also coordinated marketing efforts from field level during Golden Hurricane football games.
Zum Mallen was a graduate assistant for marketing and promotions for Southeast Missouri State University from July 2012 to May 2014. As part of his responsibilities, he led marketing and promotional efforts for the volleyball, soccer, baseball, and women's basketball teams. He also assisted with all social media efforts to promote Redhawks athletic events, coordinated and supervised student workers, and oversaw writing and editing of public address game scripts for all Southeast Missouri sports.
Before grad school, Zum Mallen was a marketing intern at Loyola University from August 2011 to May 2012. In his role there, he oversaw marketing and promotional projects for all men's and women's soccer games. He also filmed and edited marketing videos to enhance the Loyola Ramblers brand.
A 2012 graduate of Loyola University, Zum Mallen was a marketing and sport management double major. He has his master's degree from Southeast Missouri State in 2014.
"Ricky brings a wealth of knowledge to our team at Eastern Michigan, said Rowdon. "He posses a proven track record of engaging a fan base across all age groups, building relationships throughout campus and driving revenue for ticketed sports. I look forward to incorporating his expertise as we continue to serve Ypsilanti and the EMU community."
"I am excited for this opportunity and eager to join the Eastern Michigan team to help take the Eagles brand to new heights," Zum Mallen added. "Scott Wetherbee and Andy Rowdon have a great vision for the department, and I look forward to leading our marketing efforts to drive attendance and create a memorable in-game experience for Eastern Michigan fans and student-athletes."
Zum Mallen spent the past three years at Temple University in Philadelphia, Pa. in a number of roles. Most recently, as the Associate Director of Marketing, he oversaw the game presentation for all home men's and women's basketball games. The Owls noticed an increase of nine percent in average attendance for men's games, while revenue grew 58 percent for women's basketball in 2017-18 over the previous season.
The 28-year-old Zum Mallen briefly assumed the title of Interim Assistant Athletic Director for four months (Nov. 2017-Feb. 2018). In that role, he managed the day-to-day operations of the department and coordinated the gameday efforts. Zum Mallen produced and directed the game presentation for a pair of sold out basketball games against Villanova and Connecticut.
A native of Geneseo, Ill., Zum Mallen came to Temple in the spring of 2015 as the marketing coordinator working with volleyball and women's basketball. Before Temple, he spent a year at the University a Tulsa as a marketing assistant. At Tulsa, Zum Mallen was responsible for all marketing efforts for both the women's basketball and the men's soccer teams, including developing marketing plans. He also coordinated marketing efforts from field level during Golden Hurricane football games.
Zum Mallen was a graduate assistant for marketing and promotions for Southeast Missouri State University from July 2012 to May 2014. As part of his responsibilities, he led marketing and promotional efforts for the volleyball, soccer, baseball, and women's basketball teams. He also assisted with all social media efforts to promote Redhawks athletic events, coordinated and supervised student workers, and oversaw writing and editing of public address game scripts for all Southeast Missouri sports.
Before grad school, Zum Mallen was a marketing intern at Loyola University from August 2011 to May 2012. In his role there, he oversaw marketing and promotional projects for all men's and women's soccer games. He also filmed and edited marketing videos to enhance the Loyola Ramblers brand.
A 2012 graduate of Loyola University, Zum Mallen was a marketing and sport management double major. He has his master's degree from Southeast Missouri State in 2014.
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